Consumer marketing

In a bold move this Fall, Burger King will be offering Xbox games for sale in it’s franchised sotres. They will feature “King” the BK mascot and plan to sell for around $3.99 each. There are currently three titles. This presents a great opportunity for the Xbox system, as the massive exposure they will receive, plus it does not hurt BK. Now as you are playing your game, you will have the friendly reminder of BK somewhere in the corridors of the game.

This could do well for the younger audiences, in that they will put the pressure on Mom and Dad to get a an Xbox so that they can play their new games? Well, maybe a $3.99 game does not warrant purchasing a $300 gaming system. As PS3 deals with more delays, XBox is expanding the market.